Use of tobacco on the screen increased by 34% per film last year in films directed to children and adolescents, according to a new study.
Researchers say the dramatic increase in smoke scenes in our G, PG or PG-13 films ends five years of constant decline in the use on the tobacco screen.
, San Francisco and colleagues in the prevention of chronic diseases.
Studies showed exposure to smoking exposure on the young screen to start smoking. Reducing youth exposure to tobacco use in films is a goal of the Health Department and U.S Services ..
New Youth Anti Aging Fat Loss Rincon Ga - Smoking on the Rise in Youth Movies
In the study, the researchers counted an implicit use or use of a tobacco product by actors in films with a coarse box office that classified in the top 10 for at least a week in 2011.
The results showed the total cases of tobacco use, almost exclusively smoking, increased by 7% per film of 2010 to 2011.
Tobacco incidents increased by 34% in movies classified by g, pg or pg -13, and by 7% in classified r.
The largest increase in the use of tobacco on the screen was in movies aimed at young audiences. The average number of tobacco incidents for evaluated film G and PG rose 311% in 2011, above a scene with less than a smoking scene for more than three.
Researchers say the increase in smoke on the screen means that the film industry is no longer progressing towards the goal of reducing tobacco use On the screen to reduce youth smoking.
From 2005 to 2010, three large film studios (Comcast / Universal, Disney and Time Warner) had policies aimed at discouraging smoking in their films. These efforts reduce the average use of tobacco by young people by more than 90%.
But the study shows that these policies are not supported in 2011.
Studios with a smoking policy had an average of 7.6 more cases of tobacco use in their films in 2011 compared to 2010. Studios without any smoking policy actually had 1.3 less examples of tobacco use in their films in 2011 .
Researchers say the results suggest that a change in the film classification system is needed to encourage film studies to reduce tobacco use in films and combat smoking youth.
"The reversal of progress towards less on youth smoking screen. Registered films underline the need to evaluate films with tobacco images like R, establishing a market incentive throughout the industry marketed with young people of tobacco, "researchers write.
