Happy McDonald version of the happy meal, equipped with a salad, an exercise booklet, and a pedometer to encourage the walk, is among the latest rounds of aware of the health of fast food chains, restaurants and food suppliers. But these well-intentioned attempts at healthy fare and are these companies just trying to avoid future battles with an increasingly combative public? McDonald's recently announced that he would start working with Oprah Winfrey's personal trainer, Bob Greene, to help give a diamers a friendly waist option. This healthy combination package is the latest in healthier alternatives at America's favorite restaurants. You may have heard about Kraft Foods - supposedly in the work for years - to "combat global obesity", reducing fat content and portion sizes of their offerings. or maybe you read about the new partnership between Applebee and Weight observers, in which the popular chain of restaurants will offer a fare menu leaning with the brand-loss brand points system . This news certainly has more attention than another only two weeks later, in the return of all-you-can-eat honey BBQ costa tips "campaign" complete with beans, fries and slaw paste. There are PepsiCo, alerting the media when it removed the trans fats of their fries and launched a new line of organic chips and reminders of Campbell soup to "intelligent eating" with their 31 soups containing less than 100 calories per portion. Even 7-eleven, who snack shangri-it for those who do not count calories, now have natural chips and low fat next to their pork shells and only announced plans to offer new, no calories.
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joining the war against obesity? "I talked to some of these companies, and I believe most are taking these actions in an attempt to be good social citizens - knowing very well that these campaigns miserably" says John Stanton, PhD, teacher of food marketing at the University of São José, in Philadelphia. "is well known in the food services industry that the best way to kill the success of a new product is to put a heart symbol (indicating that is low fat) next to the menu" it says WebMD. "And I can certainly say that your customers are not saying they want smaller portions or are asking for great Macs and chips and asking about trans fats. They do not want these healthier options."
The story suggests that it is right. There is McLean hamburger, whose name has proven to be closely related to the levels of profits and client's popularity than their fats and calories. And the lights of the Taco Bell border, whose sales also fell quickly to the south of the border. Even Applebee, now warming up in the brightness of his weight observers - Frenzy's partnership media, had a previous low-fat rate attempt in the 1990s that bombed. "Yes, there were previous efforts to have a designated portion of our menu as the lowest or healthier fare that unfortunately did not take off," The Applebee Frank Ybarra spokesman tells WebMD. "But we think that part of it may have been taste and taste issues. Guests are now expecting healthy items need to have good taste too. This used to be the perception of these items." If the restaurants of the last decade really expected that healthy food with food is bad tasting is for debate. But of course food suppliers are taking more guilt than ever to expand their customers' expansion belts - and paying for it on the corporate bottom line. "Clearly, food companies feel their fingers pointing at them," says Alice Ammerman, Rd, DPH, North Carolina University nutritionist. "So it makes a good sense of marketing for them to do something more over the lines of offering solutions rather than providing further additions to contribute to the obesity epidemic." After fighting for aware of health conscious finger pointers, McDonald's recently made another attempt of a healthier rate - a new line of salads "of meal size" that the company says proudly ended many months consecutive fallen sales. Of course, less released is that the new crunchy chicken ranch salad weighs on 660 calories and 51 grams of fat when you add a tracking sauce package - compared to 600 calories and 33 grams of fat of a large Mac. . "and it seems that they give you two packages to wear when you ask," says Ammerman. "But it's your choice if you want to add the dressing." is your choice ah yes, "choose" - the real reason why Applebee has joined the observers of weight, says Ybarra. "We want to provide our guests with the widest variety of dining options we can. If they are looking for healthier alternatives, the options of weight observers will offer this. If they do not, we also have other options. It's a simple matter to provide To our guests a choice. "
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